Der Dandy. Zurück in die Zukunft.

Just as often as proclaimed dead, Dandyism is revived for a new trend. The modern Dandy is very much, real and alive: men that appreciate form and quality – and are proud of it. The scottish writer Thomas Carlyle wrote in 1834: “A Dandy is a clothes-wearing man, a man whose trade, office and existence consists in the wearing of clothes. Every faculty of his soul, spirit, person and purpose is heroically consecrated to this one object – the wearing of clothes, wisely and well; so that, as others dress to live, he lives to dress”. Carlyle was probably also referencing the pioneer of the Dandy-movement Beau Brummel (1778 – 1840). Who is rumored to have employed three hairdressers for taking care of his scalp and face, polishing his boots exclusively with champagne and died – who would have guessed – utterly broke. Numerous legends twine around the odd quirks of the Dandies, which are considered an essential element for the respective lifestyle.

Oscar Wilde
Just as often as proclaimed dead, Dandyism is revived for a new trend. The modern Dandy is very much, real and alive: men that appreciate form and quality - and are proud of it.

The veneration of the Dandy to this day obtains the principles of the founders and pioneers of Dandyism. Oscar Wilde (1854 -1900) and Charles Baudelaire (1821 – 1867) dedicated stories and tales to the fashion movement. The latter wrote in his diaries that “The dandy should aspire to be uninterruptedly sublime. He should live and sleep in front of a mirror.” That might not be for everybody’s daily routine. And even more so, many of today’s tweed-tailored gentlemen and torn-apart-jeans hipsters might not even care to give a sniff at the crazy habits of the true Dandy. But still those fashion-conscious gentlemen can be united under one common attitude: “ To look good is boring. If you wear a tailored black suit, you look good. But that – by far – does not make a Dandy. Dandies are more of the artists breed, using the body as the creative canvas, repainting it every day – with a sense for the abstract and the unusual.” The Dandy loves his coloured shirts and socks, a suiting bow-tie and high polished leather shoes, fittingly aligned with matching suspenders. It is that very love for detail that is essential for the signature Dandy-style: the buttons’ metal gleam, the coloured seams, polished patent-leather shoes with the collars of jackets and coats nonchalantly folded up. How to arrange a dandy style with daily routines and the business life is another story. A story individually written by each and every Dandy-apprentice. Neatly in keeping with the motto: “The world is for the bold and beautiful”.